With so many choices in the beauty and cosmetics aisle, you may not know which products work best with your skin type and complexion. According to the ASDS, higher prices do not translate to high quality or effectiveness in creams, gels and lotions. Smart shoppers will carefully read ingredient labels and research ingredients with which they may be unfamiliar.

Here are some shopping tips from the ASDS:

• You must first know your skin type (dry, oily or sensitive) and be sure to purchase products that fit in with your skin.

• If you don't already have one, create a daily skin care routine for you to use the product. Many skin care products, especially anti-aging creams, take six to eight weeks to show results. But you must apply them daily as directed.

• Be wary of products that over promise on results. If they seem too good to be true, they probably won't deliver the miraculous results advertised. Well-known or reputable product lines may be more reliable.

• Do your homework before purchasing a product. Read the labels and research ingredients that are unfamiliar to you. Look for deceptive claims on labels. For example, creams that claim to contain Botox (a treatment used to temporarily smooth facial lines and wrinkles) may be deceptive because Botox is only useful when injected.

• Look for products that contain sunscreen with a sun protection factor (SPF) of at 15 to help block the harsh rays of the sun.

• Ask a dermatologist if you are uncertain if a particular product is right for your skin type. If a skin problem persists, consult a dermatologist.

Copyright 2007 iVillage Total Health.